Interpreting Christmas differently for each client involves designing to suit their brand and their brand personality.
Core to all the designs is to catch the viewer's eye, drawing them to the store, with the product displayed in a clear and appealing way.
Our brief is to use unexpected materials in unexpected ways to create sculptural, eye-catching displays.
Our designs entice an international audience starting from the creative concept, through rigorous prototyping, to production here in London for each of the worldwide stores.
Inspired by the 18th Century Mayfair house which is now home to The Savile Club, our challenge was to provide an intimate atmosphere that reflected both the sumptuous surroundings and festive time of year.
Using a sculptural 4m long suspended birch tree as the centrepiece, and our bespoke showcases with cordless LED lighting system we added sparkle to this evening event showcasing all that The Goldsmiths’ Company stands for.
Emphasising the spirit of the Victorian Burlington Arcade, this three dimensional forest snow-scene captures the imagination of the international audience in the run-up to Christmas.
Featuring the opulent Winter Palace, this St. Petersburg inspired display takes over the store whilst retaining the focus very much on the product.