talkbackTHAMES corporate identity implementation

After the uniting of the Talkback and Thames brands, talkbackTHAMES needed to not only update all their branded materials, but also to have a clear set of guidelines for the use of the corporate identity elements to ensure consistency of use throughout the organisation and it's joint ventures. From the branding of the head-office in London, to the design of the carrier-bags and DVD cases, everything was designed as a suite to maximise visual recognition. The guidelines allow sub-brands considerable freedom with the parent identity whilst maintaining core values integral to the brand.