Ford Transit UEFA Champions League

As part of the Ford Transit's sponsorship of the UEFA Champions League, a bespoke road-show was used to get members of the public involved at each match by having their photo taken with the promo-girls in front of the newly launched Ford Transit. The image was simultaneously shown on the huge outdoor videowall viewed by the queuing crowds and printed out as a take-home souvenir. The branded set-up incorporated all technical elements as an integral part of the kit - Bluetooth enabled camera, loudspeakers, DJ decks/mic, videowall etc.