4D projects created bespoke highlight showcases for renowned jewellery brand Grima.
The pedestal showcases are lightweight and designed to be shipped around the world to major fairs and jewellery events.
The contemporary LED lighting has built-in power so there are no trailing wires during their high-profile events.
WORLDWIDE VISUAL MERCHANDISING
4D Projects are the primary creative designers behind De Beers’ window and VM displays for their worldwide stores.
Seasonal window display concepts are developed and tailored to suit individual stores from Beijing to Moscow.
Jewellery window displays need to be eye-catching from a distance and enhance the jewellery up close.
Our brief is to use unexpected materials in unexpected ways to create sculptural displays.
Each design has its own inspiration and goes through a rigorous development process for approval before production and dispatch.
Gill Wing are a gallery exhibiting unique jewellery. Established over twenty years ago, they are renowned for showcasing the most unusual and beautiful contemporary pieces.
Their newly designed space is light, refreshing and elegant. We took style and ecological betterment into account for this revitalised gallery space and made use of the entire front window, introducing a ‘greenhouse’ cabinet that can securely display jewellery pieces and act as a stage for dramatic displays.
To compliment the content of the gallery, we designed modern plinths and furniture, with clean edges to co-ordinate and compliment the gallery’s elegant curation. This included wall cabinets with cream and sooty coloured marblesque surfaces and silver speckled terrazzo surfaces.
There is a bespoke sofa, upholstered in a sea-blue velvet and a pull-out table, made for a efficient but relaxed consultation area.
All cabinets make use of electronic locks and specially designed LED lighting.
A STRIKING NEW LOOK FOR THIS LONG ESTABLISHED JEWELLER
Hancocks are famous as the creators of the Victoria Cross and more widely as a dealer in collectable jewels since 1849. More recently, however, its own design jewellery has come to the fore.
Our brief was to create a modern stand that demonstrated their contemporary success story without losing sight of its rich heritage.
The design incorporates our specially designed and built showcases incorporating the latest LED lighting and keyless digital locking system.
The use of wash lighting above and below the cases as well as tension wires add dramatic effect while maintaining a focus on the spectacular jewellery and objets d'art.
NEW YEAR DISPLAY DESIGN - 2018
The New Year gives opportunity to celebrate the past of The Goldsmiths' Company's history, beginning with the celebration of the Jacques Cartier Memorial Awards and also the rich history of hallmarks with the book release of Silversmiths in Elizabethan and Stuart London: Their Lives and Their Marks by author and researcher Dr David M. Mitchell.
Cartier is a long-standing principal patron of the Goldsmiths’ Craft & Design Council, and has sponsored the Jacques Cartier Memorial Award since 1958.
The Award is granted if all criteria meets perfection or comes close; and so only through the 59 years running, only 38 awards have been given out.
The display had to represent a timeless space, where the objects varied in style and would be able to have coherence, in reflection of the finest craftsmanship.
We took influence from the 50s post-modern design of minimalist architectural materials. Therefore each object could speak for itself, through their history and also their maker's skill.
Celebrating the new book release of Silversmiths in Elizabethan and Stuart London: Their Lives and Their Marks by author and David M. Mitchell.
Inspiration drew from the hallmarks and beaten metal, as the rough texture of the paper emulates the detailed, decorative hallmarks.
The use of color softens the cream display and pays tribute to the Elizabethan colors used in fashion and tapestry.
GOLDSMITHS' FAIR 2016
Goldsmiths’ Fair is recognised internationally as the premier showcase in the UK for contemporary designer jewellery and silver.
As part of this year's fair we were asked to design, build and install several installations to showcase different areas of the fair.
Erin O'Connor Selects was an installation to display the world-famous supermodel's selection of 23 pieces from the fair as her role as guest-curator. The display featured printed textures, geometric shapes and bespoke-made concrete forms.
Barbara Cartlidge and Electrum Gallery: A Passion for Jewellery, an exhibition of fine jewellery by the pioneering Berlin-born British entrepreneur and designer-maker Barbara Cartlidge.
Silver: The Dark Side was a special display of new and recent work from some of the UK’s most exciting silversmiths and jewellers, featuring striking pieces with black oxidised silver surfaces, plating and non-precious metals.
The display was installed into what was previously an unused, awkward space. Special attention was paid to creating an exhibit full of drama and subtlety.
TEFAF MAASTRICHT, MASTERPIECE LONDON & TEFAF NEW YORK
Taking inspiration from the architecture of Wartski's original Regent Street shop designed by Sir Denys Lasdun, our design uses freestanding structural elements constructed in modern corrugated PVC. This allows light and movement to be seen through, creating a spacious stand with a light, airy feel.
Finished in bronze and lined in silk, our bespoke-made showcases incorporate the latest LED lighting and electronic keyless locks which enable there to be no visible hinges or fixings keeping the focus entirely on the jewellery itself.
Wartski specialises in the work of Carl Fabergé, creator of the fifty famous Russian Imperial Easter Eggs. One of these eggs, amongst eight believed to be lost, was found by an American precious-metal dealer who had bought it for $15,000.
Kieren McCarthy, Wartski's Fabergé specialist, authenticated the egg and had it publicly exhibited at the company's London boutique.
4D Projects' exhibition design was inspired by photographs of the historic past of this exquisite 8.2cm high jewelled egg, worth over £20 million.
Better known for selling large-scale Old Master Paintings, Philip Mould wanted to feature portrait miniatures at his London art fairs.
The theme of concentric circles draws the eye to these tiny artworks, and the hand-applied gold-leaf finish adds a luxurious finish to the stand when they are inevitably scrutinised close-up.
Concealed LED lighting ensures that nothing detracts from the pieces and the sales results speak for themselves.
4D Projects works internationally; UK clients travelling abroad, international clients in the UK and, increasingly, international clients working abroad.
In all cases, our clients like to walk into a finished space knowing that we have dealt with the set-up in advance of their arrival.
Coming from Texas and exhibiting for their first time in Europe, we designed the Bell & Bird stand remotely, sending PDF designs and costings in a series of concise emails for approval.
Atmosphere, security, storage, lighting, as well as the presentation of the jewellery itself, all come together in this effortlessly sophisticated design.
This dramatic stand uses strong geometric patterns to draw visitors into the space. Inspired by a piece of the client’s jewellery, the dynamic design was used to encase high-security showcases keeping the focus of the display on the jewellery itself.
The construction is such that it can be shipped and reconfigured for art fairs around the world.
At this year's fair we were asked to create displays and installations that were grander and more ambitious than ever before. Culminating in three separate installations, we were able to fully take over the foyer entrance space of this amazing building.
“The New Abstraction" took the form of two imposing installations that inhabited the building's architecture.
Beautiful objects of silver, chosen by Christina Jansen of The Scottish Gallery, were displayed within a box of mirrors. This enabled the items to be viewed in the round, allowing visitors to see all aspects of each object.
The angled mirrors also created visually-striking displays, reflecting not just the silver objects but also the hall itself.
"Timeless Innovation” showcased beautiful examples of the goldsmiths’ craft from the Goldsmiths’ Company's own collection, as well as a few that weren’t.
Curated by jewellery expert Joanna Hardy, geometric shapes cascaded from the back wall of the vitrine onto the base creating interesting angular platforms to show off these impressive pieces.
These were then laid out with no attention to date of design or production to highlight how great design can be truly timeless.
Finally, “Precious Mysteries” was a large vitrine fully lined in soft pink. Items selected by film-maker Ujin Lin were then displayed on crystal blocks, display pads and suspended in the air to create a truly luxurious feel.
HIGH VALUE JEWELLERY EXHIBITIONS
4D Projects has designed exhibitions and auctions for Sotheby's Geneva for more than ten years. They feature extraordinarily high value jewellery with an increasing focus on gemstones.
We have designed exhibitions for many of the most expensive jewels ever to come to auction, transforming a 5-star hotel space into a contemporary, sophisticated branded environment and incorporating our bespoke high-security showcases.