WORLDWIDE VISUAL MERCHANDISING
4D Projects are the primary creative designers behind De Beers’ window and VM displays for their worldwide stores.
Seasonal window display concepts are developed and tailored to suit individual stores from Beijing to Moscow.
Jewellery window displays need to be eye-catching from a distance and enhance the jewellery up close.
Our brief is to use unexpected materials in unexpected ways to create sculptural displays.
Each design has its own inspiration and goes through a rigorous development process for approval before production and dispatch.
Gill Wing are a gallery exhibiting unique jewellery. Established over twenty years ago, they are renowned for showcasing the most unusual and beautiful contemporary pieces.
Their newly designed space is light, refreshing and elegant. We took style and ecological betterment into account for this revitalised gallery space and made use of the entire front window, introducing a ‘greenhouse’ cabinet that can securely display jewellery pieces and act as a stage for dramatic displays.
To compliment the content of the gallery, we designed modern plinths and furniture, with clean edges to co-ordinate and compliment the gallery’s elegant curation. This included wall cabinets with cream and sooty coloured marblesque surfaces and silver speckled terrazzo surfaces.
There is a bespoke sofa, upholstered in a sea-blue velvet and a pull-out table, made for a efficient but relaxed consultation area.
All cabinets make use of electronic locks and specially designed LED lighting.
A STRIKING NEW LOOK FOR THIS LONG ESTABLISHED JEWELLER
Hancocks are famous as the creators of the Victoria Cross and more widely as a dealer in collectable jewels since 1849. More recently, however, its own design jewellery has come to the fore.
Our brief was to create a modern stand that demonstrated their contemporary success story without losing sight of its rich heritage.
The design incorporates our specially designed and built showcases incorporating the latest LED lighting and keyless digital locking system.
The use of wash lighting above and below the cases as well as tension wires add dramatic effect while maintaining a focus on the spectacular jewellery and objets d'art.
4D projects created bespoke highlight showcases for renowned jewellery brand Grima.
The pedestal showcases are lightweight and designed to be shipped around the world to major fairs and jewellery events.
The contemporary LED lighting has built-in power so there are no trailing wires during their high-profile events.
TEFAF MAASTRICHT, MASTERPIECE LONDON & TEFAF NEW YORK
Taking inspiration from the architecture of Wartski's original Regent Street shop designed by Sir Denys Lasdun, our design uses freestanding structural elements constructed in modern corrugated PVC. This allows light and movement to be seen through, creating a spacious stand with a light, airy feel.
Finished in bronze and lined in silk, our bespoke-made showcases incorporate the latest LED lighting and electronic keyless locks which enable there to be no visible hinges or fixings keeping the focus entirely on the jewellery itself.
Wartski specialises in the work of Carl Fabergé, creator of the fifty famous Russian Imperial Easter Eggs. One of these eggs, amongst eight believed to be lost, was found by an American precious-metal dealer who had bought it for $15,000.
Kieren McCarthy, Wartski's Fabergé specialist, authenticated the egg and had it publicly exhibited at the company's London boutique.
4D Projects' exhibition design was inspired by photographs of the historic past of this exquisite 8.2cm high jewelled egg, worth over £20 million.
Better known for selling large-scale Old Master Paintings, Philip Mould wanted to feature portrait miniatures at his London art fairs.
The theme of concentric circles draws the eye to these tiny artworks, and the hand-applied gold-leaf finish adds a luxurious finish to the stand when they are inevitably scrutinised close-up.
Concealed LED lighting ensures that nothing detracts from the pieces and the sales results speak for themselves.
4D Projects works internationally; UK clients travelling abroad, international clients in the UK and, increasingly, international clients working abroad.
In all cases, our clients like to walk into a finished space knowing that we have dealt with the set-up in advance of their arrival.
Coming from Texas and exhibiting for their first time in Europe, we designed the Bell & Bird stand remotely, sending PDF designs and costings in a series of concise emails for approval.
Atmosphere, security, storage, lighting, as well as the presentation of the jewellery itself, all come together in this effortlessly sophisticated design.
This dramatic stand uses strong geometric patterns to draw visitors into the space. Inspired by a piece of the client’s jewellery, the dynamic design was used to encase high-security showcases keeping the focus of the display on the jewellery itself.
The construction is such that it can be shipped and reconfigured for art fairs around the world.
HIGH VALUE JEWELLERY EXHIBITIONS
4D Projects has designed exhibitions and auctions for Sotheby's Geneva for more than ten years. They feature extraordinarily high value jewellery with an increasing focus on gemstones.
We have designed exhibitions for many of the most expensive jewels ever to come to auction, transforming a 5-star hotel space into a contemporary, sophisticated branded environment and incorporating our bespoke high-security showcases.
Working with The Goldsmiths’ Company across their events calendar enables us to keep a consistently high standard of display whilst evolving the look and feel of the spaces.
Balancing the very traditional architecture of the Goldsmiths’ Hall itself gives us an opportunity to create striking clean lines and a modern aesthetic, using a juxtaposition of traditional and high-tech materials.