WORLDWIDE VISUAL MERCHANDISING
4D Projects are the primary creative designers behind De Beers’ window and VM displays for their worldwide stores. Seasonal window display concepts are developed and tailored to suit individual stores from Beijing to Moscow. Jewellery window displays need to be eye-catching from a distance and enhance the jewellery up close. Our brief is to use unexpected materials in unexpected ways to create sculptural displays. Each design has its own inspiration and goes through a rigorous development process for approval before production and dispatch.